Freelance Senior Designer Art Director

Design-led senior designer and art director specialising in brand identity and packaging systems. I collaborate closely with marketing, design and product design teams to turn organisations and product portfolios into clear, scalable design systems across packaging, print and communication.

Approach

I help organisations translate complexity into clarity. Whether developing a new identity, evolving an existing brand or rolling out large packaging systems, I work hands-on and collaboratively.

My experience spans FMCG, retail, finance, public sector and technology brands, often working at the intersection of strategy and execution. I am comfortable embedding in in-house teams, partnering with agencies, or operating independently where needed.

Brand Identity & Visual Systems

ING · Philips · Ministerie VROM . Essent · Natuurmonumenten · Provincie Utrecht · SNS Reaal · Nuon · De Alliantie · Surfnet · Rabobank · UMC Hospital

Packaging & FMCG

Honig · Mona · Campina · Iglo · Sultana · Schwarzkopf · Sanex · Samenwerkende Apothekers · Zonnatura · Hero · Beckers · Euroma · Hak · Witte Reus · Philips

Retail & Private Label

Konmar · C1000 · De Bijenkorf

Technology & Consumer Products

Philips Shaving · Philips Beauty · Philips Mother & Childcare · Versuni Kitchen Appliances · Versuni Coffee · Versuni Domestic Appliances